DATA ANALYTICS
DATA ANALYTICS (DA)
In today's digital landscape, massive amounts of data are constantly being generated and stored across various platforms. Businesses, through their interactions with customers and internal operations, accumulate extensive datasets that are unique to each enterprise.
Several years ago at Summit, we recognized that the rise of AI and data collection would create new opportunities for accountants. We saw that understanding and leveraging this data would be crucial for accountants to enhance the value they provide to their clients. By delving into and interpreting business data, we can help clients optimize their operations and strategies.
The potential of big data, combined with our deep industry experience, positions us to offer significant advantages beyond traditional accounting services. Data Analytics involves extracting, analyzing, interpreting, and applying data stored in business software systems. While most accountants excel in financial software like MYOB, Xero, and Quicken, our expertise at Summit extends to leveraging Customer Relationship Management (CRM) software.
Traditionally, only large corporations had the means to access and utilize CRM data effectively. However, advancements in software technology have democratised access to CRM data, making it more accessible and valuable to businesses of all sizes.
Data Analytics
DA can help businesses better understand their customers, target their advertising, spot trends and harness opportunities which drives profit. While raw data has a lot of potential, you need DA to unlock the power to grow your business!
DA & Accountants
With the growth of low-cost cloud computing, offshore processing, and artificial intelligence, accountants value proposition is shifting from preparing accounts to becoming analysts and engineers of a business DA.
Summit Consultants & DA
At Summit, we have developed a structured approach to DA that focusses on sales and productivity. This not only identifies quick wins but also sets up a strategic framework to grow.
Data Science
Data science encompasses preparing data for analysis which includes cleansing, aggregating, and manipulating the data to perform advanced analysis. The analysis ensures high value insights produced from trusted output.
Sustainable Business
The key to a sustainable business is to build the returning customer base who are serviced rather than pitched to. DA is crucial to ensure all data sources are converted to business building blocks to build customer return business.
Sales or Marketing?
DA provides the perfect base to set a sales and/or marketing strategy. It allows you to target the right audience with the right media channels at the right time to gain traction and help you build valuable “below the line” leads.