Data Analytics is the extraction, reporting, analysis, interpretation and application of data stored in business software. Most accountants are proficient at analyzing data in financial software like MYOB, Xero and Quicken. However, we have found that there is an enormous amount of relevant and untapped data in the Customer Relationship Management (CRM) software. Up until recently, only big businesses had the capability of accessing and utilizing their CRM data. With the advent of better and cheaper software, CRM data is now more widely accessible.
Data Analytics (DA)
DA can help businesses better understand their customers, target their advertising, spot trends and harness opportunities which drives profit. While raw data has a lot of potential, you need DA to unlock the power to grow your business! VIEW MORE
DA & Accountants
With the growth of low-cost cloud computing, offshore processing, and artificial intelligence, accountants value proposition is shifting from preparing accounts to becoming analysts and engineers of a business DA.
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Summit Consultants & DA
At Summit, we have developed a structured approach to DA that focusses on sales and productivity. This not only identifies quick wins but also sets up a strategic framework to grow.
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Data Science
Data science encompasses preparing data for analysis which includes cleansing, aggregating, and manipulating the data to perform advanced analysis. The analysis ensures high value insights produced from trusted output. VIEW MORE
Sustainable Business
The key to a sustainable business is to build the returning customer base who are serviced rather than pitched to. DA is crucial to ensure all data sources are converted to business building blocks to build customer return business. VIEW MORE
Sales or Marketing?
DA provides the perfect base to set a sales and/or marketing strategy. It allows you to target the right audience with the right media channels at the right time to gain traction and help you build valuable “below the line” leads. VIEW MORE